No matter how convenient access to an array of overseas multimedia platforms is, nothing beats local entertainment shows that resonate closely with us. Spanning across various genres from information to variety and drama, we get to enjoy a host of these programmes from our local free-to-air television channels.
One local media entertainment company that works closely with Channel 8, a leading Chinese channel in Singapore that has a reach of 1.9 million weekly viewers, is NoonTalk Media (SGX Code: SEJ). The company, which recently IPO’d in November 2022, specialises in the talent management of local artistes like Dasmond Koh, Kimberly Chia, and Xu Bin and provides production and event management services.
Aside from co-producing international movies such as "The Antique Shop" and "The Chosen One", NoonTalk Media is looking to expand its portfolio of artistes and scope of service offerings by partnering with companies in relevant industries. Here are 5 things to know about NoonTalk Media if you're interested in the local media businesses.
NoonTalk Media is a Media Entertainment provider, could you elaborate on the products/services that you provide for clients?
NoonTalk Media is a Singapore-based media entertainment company that specialises in artiste and talent management, film and drama production as well as event conceptualisation and management. The Company focuses on two key business segments:
Management and Events - comprises services relating to the management of (i) artistes and talent, (ii) events and projects, and (iii) studio venue and equipment.
Production - provides services relating to multimedia, film and television, and video production.
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What is the competitive edge for NoonTalk Media over your industry peers?
The Company possesses strong on-site capabilities spanning the entire entertainment value chain - artiste and talent management, multimedia, film and drama production, as well as event conceptualisation and management. Its comprehensive range of media production solutions, coupled with its ability to adapt, expert knowledge of the industry, and strong industry relationship, makes it the company of choice for organisations looking for a service provider to deliver exceptional services and out-of-the box solutions.
It is a one-stop service provider in the media production industry with the capability to offer end-to-end solutions, encompassing both traditional and new media. It has handled over 200 live-stream shows, demonstrating its capability to adapt to changing trends and provide cutting-edge solutions.
The Company is helmed by a seasoned veteran in the local entertainment scene, Mr. Dasmond Koh (CEO of NoonTalk Media), who is well-connected in the entertainment industry across Asia. Some reputable clientele of the company include Mediacorp, the People’s Association, and renowned brands like Asics, Puma, Audi, and Marina Bay Sands.
NoonTalk Media’s comprehensive range of media production solutions, coupled with their adaptability, industry expertise, and strong client relationships, make them the go-to choice for businesses and organisations in need of exceptional media production services.
What are some of the company's potential catalysts that investors can be excited about in the near term of 1 to 2 years?
NoonTalk Media has several catalysts in the near term that can excite investors. Firstly, the company’s strategic collaborations and partnerships, such as its latest collaboration with Oak3 Films and Current Pictures Sdn Bhd for the production of the movie “The Chosen One”, demonstrate the Company's commitment to growth and reinforce its market leadership position in the film and television industries, which will facilitate new collaboration interests.
Secondly, NoonTalk Media continuously seeks to leverage cutting-edge technology to deliver a different and unique experience to audience. The Company is committed to investing in the latest multimedia technology and this has allowed them to remain competitive and set them apart from competitions. By staying at the forefront of innovation, the Company positions itself for success and appeals to forward-thinking investors.
Lastly, the increasing demand for live events, especially in the premium entertainment and sports sectors, presents a promising opportunity for NoonTalk Media. With the Asia-Pacific region projected as the fastest-growing market in the events industry, the Company can capitalise on this trend and attract interest from investors.
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Could you share some of the key ESG factors that are material to NoonTalk Media and how that can create long-term value for your stakeholders?
NoonTalk Media recognises the importance of environmental sustainability and has implemented strategies to reduce carbon footprint and adopt environmentally friendly practices. The Company utilises motion sensor controlled lighting and energy-efficient lighting in its office and production facility. It also uses non-toxic ecofriendly paint for its office.
In addition, the Company places a strong emphasis on corporate social responsibility and makes a conscientious effort to undertake projects with strong social impact. Some examples include the Company's involvement in ChildAid 2020 and 2021 (a charity concert in aid of The Straits Times School Pocket Money Fund and The Business Times Budding Artists Fund) as well as being a media partner for EnableAsia to promote awareness in dementia.
NoonTalk Media also strives to provide a fair and safe work environment and ensures that its employees are treated with respect and integrity. It fosters the development and growth of an inclusive and multi-generational workplace with the omission of age-based hierarchy, ensuring that everyone is empowered to deliver their best work.
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To what extent is the Group capitalising on new norms and trends that could be game-changers for it in the future?
NoonTalk Media strategically focuses on capitalising on industry shifts towards hybrid and fully digital events, alternative media forms, and regional collaborations. The Company positions itself as a leading provider in the digital event space, meeting the persisting demand for hybrid experiences.
NoonTalk Media also leverages alternative media forms like web-series and social media content to engage a wider audience. While traditional television remains significant, there is a growing preference for alternative forms such as web-series, social media content, short videos on streaming platforms, and interactive live streaming events and social commerce. This approach enables the Company to appeal to a wider range of age groups and interest groups.
Furthermore, NoonTalk Media actively pursues and fosters regional collaborations with production houses as well as artistes and talents, which allows it to expand its market reach and tap into new markets, positioning the Company for future growth and success.
In summary, NoonTalk Media capitalises on the increasing demand for digital events, embraces alternative media forms, and strengthens regional collaborations. Its adaptability and market foresight enable it to navigate the evolving landscape and cater to changing consumer preferences. By staying ahead of industry and market trends, NoonTalk Media aims to become an industry leader in the multimedia and content production space.
Editor's Note: Some answers for this article were extracted from the SGX 10 in 10 series published on 4 July 2023 and have been republished with permission. You can read more on NoonTalk Media (SGX Code: SEJ) on the SGX website.
The post 5 Things To Know About NoonTalk Media (SGX Code: SEJ), The Company That Manages Local Artistes Like Kimberly Chia And Xu Bin appeared first on DollarsAndSense.sg.