Creative
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SUPER X-FI 3RD GENERATION
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My own take on this wireless earphone/earbud market. Super cut-throat with lots of cheap and good china brands, with economy of scale huge mainland market share driving their product research & development. Evidence on Shopee.
time is money?
No resource later apple copy then he LL..
Never learn from the mistake of previous time... 
Always think competitor behind... once a competitor hits you.. its all over.. must move forward and innovate..