Creative    Last:0.84    -0.055

Creative files lawsuit against Nvidia in US

Usually CT won't make any impact in such IT show, based on their current style of participation. I went to their booth last year and their staff, not sure if permanent or part timers, didn't seem eager to share with you much of their Sxfi. I went away without having any good feel of the product. Though now the Sxfi on display in Popular is much better, if they do not train their staff well to explain to visitors on the marvel of Sxfi, then the exhibition will just be another non event.

 

Relax .... in 40 days time. Comex Largest IT Show 5 to 8 September 2019 

 

soundblaster      ( Date: 26-Jul-2019 14:36) Posted: --- Post Removed by User ---

 

hi, 
what about the ethical issues? What did they do inappropriately? thanks. 

Qanghoo      ( Date: 26-Jul-2019 00:14) Posted: It is.  Chip makers (n I' m sure manifacturers of other products are doing the same too).  But, for me, ethical issues in qn.  Dallan      ( Date: 25-Jul-2019 19:35) Posted: I guess that's normal course of business.

 

It is.  Chip makers (n I' m sure manifacturers of other products are doing the same too).  But, for me, ethical issues in qn. 

Dallan      ( Date: 25-Jul-2019 19:35) Posted: I guess that's normal course of business.

 

I guess that's normal course of business.

 

Is that a way to subtly make consumers part with $$$ to keep upgrading?

Dallan      ( Date: 25-Jul-2019 14:48) Posted: Did CT just improve their Sxfi recently? The sound from Sxfi now is much better than that I heard a few months ago

 

This is Good News 👇 🏽 👍

Dallan      ( Date: 25-Jul-2019 14:48) Posted: Did CT just improve their Sxfi recently? The sound from Sxfi now is much better than that I heard a few months ago

 

Did CT just improve their Sxfi recently? The sound from Sxfi now is much better than that I heard a few months ago

 

 

Two months back 👉 Creative Tech says its Super X-Fi product will be added to laptops made by Taiwan?s Clevo

Let?s wait another 48 days. Good News coming out.... :)

HendriJB      ( Date: 17-Jul-2019 12:43) Posted: 49 Days to Go! Creative Tech X-Fi and products will be in COMEX 2019 From 5 - 8 September 2019 The Largest Tech show in Singapore located in Suntec Singapore and Mr. Sim Wong Hoo will be there... :)

 

CT director step down will it be good for the company direction ?...

bigdragon966      ( Date: 12-Jul-2019 23:14) Posted: CT made a very big mistake - not selling chips to motherboard makers. TW company realtek took over and makes tons of money. Nowadays the sound output from PC and notebook are good enough for most people. only a few will buy these expensive cards from CT.  Don' t think these cards can reverse CT' s current downward trend.

 

49 Days to Go!

Creative Tech X-Fi and products will be in COMEX 2019
From 5 - 8 September 2019
The Largest Tech show in Singapore located in Suntec Singapore and Mr. Sim Wong Hoo will be there... :)

 

Current Chief is a music lover.

He charts the strategy and direction of the company. It is a one-man show. He can be very right or very wrong, because only he decides.

Both Sound Blaster and Super XFi are in this category.

XFi is a good product, but you must wear it on your head, and not everyone likes it, especially the ladies. Unlike sound blaster, which was installed with every PC that rolled out the assembly line. This product is a buyers choice.

Creative would have made tons of money if only it had taken a different path, and focused on photography for mobile phone instead of music. Imagine if Huawei was using Creatives camera.

But photography is not the Chiefs passion.

 

 

bigdragon966      ( Date: 13-Jul-2019 18:20) Posted: seems like CT has lost the direction after the departure of 2 founding members - ng & chay ====== quote: " From 1995, however, Creative underwent a series of leadership changes starting with the resignation of its chief technical officer and co-founder, Ng. This was followed by co-founder Chay, who resigned as president and chief operating officer the following year. Diversification of business While the leadership changes were taking place, Creative also registered its first ever full-year net loss for the year ending June 1996. The difficult period was attributed to a US$20 million inventory writedown of a four-speed CD-ROM that had become obsolete, and an inability to find a product that could match the Sound Blaster&rsquo s success. To regain traction, Creative announced that it would be investing up to S$186 million over five years in research and development on technologies such as 3D graphics, advanced telephony, optical storage, audio delivery over the Internet, and music synthesis. In 1999, the company announced its new direction with a suite of personal digital entertainment products like the Nomad, a personal digital music player. It also introduced new Sound Blaster models and 3D gaming cards. However, sales remained sluggish due to numerous factors such as competition from other companies like Apple and the poor economic conditions brought about by the burst of the technology bubble in 2000 as well as the SARS outbreak in 2003. Music player wars In 2004, Creative launched a battle with Apple, the leader in the music player market when it introduced a range of new models including the Zen Touch and Zen Micro, and embarked on an S$165 million worldwide advertising campaign in a bid to unseat Apple&rsquo s iPod, which had a share of more than half of the music player market that year. Creative was second in line, with 16.5 percent of the market. The competition took its toll on Creative, however, as profits fell after a series of price wars and the company&rsquo s share price dropped by more than 50percent in the first half of 2005. Despite pricing its Zen players lower than the iPod and claiming more functions and better technology, Creative failed to dent Apple&rsquo s dominance. Sales of Creative players increased and were strong, but the company was badly affected by the low margins. In August 2005, Creative reported a quarterly loss of US$31.9 million &ndash the first in three years &ndash compared with a US$6.6 million profit in the previous quarter. The company also had to write off S$20 million in inventory. Subsequently, Creative undertook a series of cost-cutting measures and refocused on high-end products that yielded a better margin. In 2006, Creative sued Apple for infringements relating to a patent on a user interface technology in its music player. Apple countersued Creative on the basis of patent infringement, and the litigation was eventually settled out of court with Apple paying a one-time licensing fee of S$158 million to Creative. Losses continued to mount, however, and in August 2007, Creative delisted from NASDAQ, citing low trading volume. Sales remained low, prompting the company to scale back operations and cut some 2,700 jobs. For the fiscal year 2009, revenue fell 37 percent to around US$466 million, with a net loss of around US$138 million. The company, however, remained virtually debt-free and held a cash position of over S$250 million at the time.

 

seems like CT has lost the direction after the departure of 2 founding members - ng & chay
======
quote:

" From 1995, however, Creative underwent a series of leadership changes starting with the resignation of its chief technical officer and co-founder, Ng. This was followed by co-founder Chay, who resigned as president and chief operating officer the following year.

Diversification of business
While the leadership changes were taking place, Creative also registered its first ever full-year net loss for the year ending June 1996. The difficult period was attributed to a US$20 million inventory writedown of a four-speed CD-ROM that had become obsolete, and an inability to find a product that could match the Sound Blaster&rsquo s success. To regain traction, Creative announced that it would be investing up to S$186 million over five years in research and development on technologies such as 3D graphics, advanced telephony, optical storage, audio delivery over the Internet, and music synthesis.

In 1999, the company announced its new direction with a suite of personal digital entertainment products like the Nomad, a personal digital music player. It also introduced new Sound Blaster models and 3D gaming cards. However, sales remained sluggish due to numerous factors such as competition from other companies like Apple and the poor economic conditions brought about by the burst of the technology bubble in 2000 as well as the SARS outbreak in 2003.

Music player wars
In 2004, Creative launched a battle with Apple, the leader in the music player market when it introduced a range of new models including the Zen Touch and Zen Micro, and embarked on an S$165 million worldwide advertising campaign in a bid to unseat Apple&rsquo s iPod, which had a share of more than half of the music player market that year. Creative was second in line, with 16.5 percent of the market.

The competition took its toll on Creative, however, as profits fell after a series of price wars and the company&rsquo s share price dropped by more than 50percent in the first half of 2005. Despite pricing its Zen players lower than the iPod and claiming more functions and better technology, Creative failed to dent Apple&rsquo s dominance. Sales of Creative players increased and were strong, but the company was badly affected by the low margins. In August 2005, Creative reported a quarterly loss of US$31.9 million &ndash the first in three years &ndash compared with a US$6.6 million profit in the previous quarter. The company also had to write off S$20 million in inventory.

Subsequently, Creative undertook a series of cost-cutting measures and refocused on high-end products that yielded a better margin. In 2006, Creative sued Apple for infringements relating to a patent on a user interface technology in its music player. Apple countersued Creative on the basis of patent infringement, and the litigation was eventually settled out of court with Apple paying a one-time licensing fee of S$158 million to Creative.

Losses continued to mount, however, and in August 2007, Creative delisted from NASDAQ, citing low trading volume. Sales remained low, prompting the company to scale back operations and cut some 2,700 jobs. For the fiscal year 2009, revenue fell 37 percent to around US$466 million, with a net loss of around US$138 million. The company, however, remained virtually debt-free and held a cash position of over S$250 million at the time.
 

 

CT made a very big mistake - not selling chips to motherboard makers.

TW company realtek took over and makes tons of money.

Nowadays the sound output from PC and notebook are good enough for most people.

only a few will buy these expensive cards from CT.  Don' t think these cards can reverse CT' s current downward trend.

 

 

This is an audio coy - by its own proclamation. 

 

"Quite frankly, in all these years, no company has come close to matching Underwood?s dominance in this market."

The Underwood Typewriter Company was a manufacturer of typewriters headquartered in New York City, New York. Underwood produced what is considered the first widely successful, modern typewriter.[2] By 1939, Underwood had produced five million machines.[3]

 

Creative celebrates 30 years of Sound Blaster by launching AE-9 and AE-7 PCIe sound cards for audiophiles and gamers
July 9, 2019 ? By Brian Fagioli

Stay tuned for the exciting announcement of the AE-9!

"Quite frankly, in all these years, no company has come close to matching Creative's dominance in this market."

https://betanews.com/2019/07/09/creative-30-soundblaster-ae9-ae7/

#soundcard #30yearsofSoundBlaster