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SPH Ventures leads US$3.5m Series A fundraise for Partipost
CROWD influencer marketing startup Partipost has raised US$3.5 million in a Series A funding round led by SPH Ventures, the corporate venture arm of Singapore Press Holdings, the startup announced in a Thursday press release.
The fundraise was joined by local venture firm Quest Ventures, among other investors. SPH Ventures chief executive Chua Boon Ping will join Partipost' s board, while Jeffrey Seah of Quest Ventures will join in as an observer.
Founded in 2016, Partipost allows brands to tap a wide base of influencers to run marketing campaigns at scale. Brands it has worked with include Red Bull, Chope and Gojek.
Since the launch of its mobile app in 2018, Partipost has onboarded over 200,000 influencers. The startup says that it has conducted some 2,500 influencer marketing campaigns for over 850 brands in the past year.
Partipost said that its latest investors have " deep domain knowledge in content, artiste management, data and advertising, as well as extensive industry networks which are critical for market expansion plans" .
Jonathan Eg, Partipost' s founder and chief executive, said that his firm' s latest fundraising round will enable it to develop better technology and collect more data to help brands connect to right influencers, as well as to empower the influencers.
" Having strategic investors, such as SPH Ventures and Quest Ventures, will provide us with domain expertise and market networks to realise our growth vision faster," Mr Eg added.
Julian Tan, chief of digital business at SPH (which publishes The Business Times), said the company is constantly looking to invest in digital businesses that can " add value and synergy" to its media segment.
" Partipost has built up a strong crowd influencer platform and we are working with them to see how best to offer their unique solution to further enhance our offerings to our users and clients," he said.
Mr Chua of SPH Ventures added: " We are impressed by Partipost' s strong traction in Singapore, Indonesia and Taiwan as a young startup and look forward to partnering it to scale to new markets."
Mr Seah of Quest Ventures believes that Partipost will be able to expand its base beyond the traditional influencer crowd, to include other public-facing figures, to " create vertical unlimited-volume content channels" .
" Partipost' s potential resides in its ease of onboarding quality content influencers with loyal follower bases. Besides millennial socialites, we believe Partipost will be able to onboard and scale the follower bases for established celebrities, news anchors, society spokespersons and literary writers," he said.
" Partipost will drive a new era of commercial content monetisation partnerships. They are an excellent team of passionate technology entrepreneurs and have our full support," Mr Seah added.
Here comes the 1 Cent Drop again. Smile Widely.
Data centre haven' t start right? Takes time.
sph press is 154th? Nobody reads it. There' s no more golden era. Don' t lie to yourself. Facts
sph press is 154th? Nobody reads it. There' s no more golden era. Don' t lie to yourself. Facts
soundblaster ( Date: 22-Jul-2020 20:23) Posted:
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Agreed that for any stocks if it does not go under, there will come a point where reversal to the upside will happen. But there are better greener and lushier pastures around. Waiting is FREE, wait Patiently for even better entry price IMHO..
soundblaster ( Date: 22-Jul-2020 20:23) Posted:
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Check the financial out. It is in net debt position
Edward2 ( Date: 22-Jul-2020 14:36) Posted:
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Remove from your radar la
rocketman ( Date: 22-Jul-2020 15:27) Posted:
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Wait Patiently, IMHO, I guess downward trend towards a dollar perhaps...
Still got 800mil cash.it whether want to pump in itself .
Throw 300mil buyback can kill all shortlist.dnt need parent rescue .still left 500mil.
Not possible reach 90cts since they got heavy fire power not release yet
halleluyah ( Date: 22-Jul-2020 11:05) Posted:
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Smile.. Run Run away..
mrwise ( Date: 22-Jul-2020 11:11) Posted:
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dead counter....
run first...
run first...
wait fr 90ct to come then may be ah kong come to rescue like nol....
rocketman ( Date: 22-Jul-2020 11:04) Posted:
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Or Steady pom pi pi to even lower?
Trader1987 ( Date: 21-Jul-2020 09:05) Posted:
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Candle sticks don't lie! Congrats to those who followed and bought at all time low between 1.18 to 1.20. Enjoy the ride to Huat Ah!
Me! I bought at $1.19 as mentioned yesterday 😉
soundblaster ( Date: 21-Jul-2020 09:04) Posted:
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How come this fall faster than SPH REIT?
Starhub 10 Cents higher than SPH now. Seem to pay higher dividend too.. Is it better to switch? Any idea?
1 day down 1 cent, 20 days down 20 cents.
Going to 90 cts soon
1.2 is a new low for sph
Weird, why don you comment in Starhub page?
Or are you commenting in all other pages that is worse-off than starhub?
Or are you commenting in all other pages that is worse-off than starhub?
rocketman ( Date: 14-Jul-2020 16:14) Posted:
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