&bull Focus Media Sports, a subsidiary of Focus Media Information Technology (&ldquo Focus Media&rdquo ), specialises in Esports, sport investments and operations in sporting events, operation of sports complexes, and immersive sporting activities

 

&bull The Immersive Esports Hub will be an anchor tenant at ELEMENT X with a lease for more than 90,000 square feet of space to offer the first-of-its-kind immersive, Esport and phygital intelligent sporting experience in Southeast Asia

 

&bull Conceptualised with a family-oriented entertainment environment, the Immersive Esports Hub aims to create engaging sporting activities and experiences that bond family members and friends together, attracting more footfall to ELEMENT X

 

&bull Opportunities for the joint investment to scale and expand this new Immersive Esports Hub concept across Southeast Asia

 

&bull Hatten Land is expected to generate long term recurring rental income and operating income, such as entry ticket sales and other relevant income, from the Immersive Esports Hub

 

SINGAPORE, MELAKA, MALAYSIA, 5 May 2022 &ndash Hatten Land Limited (惠 胜 置 地 有 限 公 司 ) (&ldquo Hatten Land&rdquo , &ldquo Company&rdquo , and together with its subsidiaries, the &ldquo Group&rdquo ) is pleased to announce today that its wholly-owned subsidiary Hatten Edge Pte. Ltd. (&ldquo Hatten Edge&rdquo ) has entered into a Collaboration Agreement (&ldquo Agreement&rdquo ) with Focus Media Sports (Shanghai) Co., Ltd (&ldquo Focus Media Sports&rdquo ) to pursue business opportunities in the area of immersive, Esport and phygital intelligent sporting experience.

 

Focus Media Sports is a subsidiary of Focus Media Information Technology Co., Ltd. (&ldquo Focus Media&rdquo ), which is China&rsquo s largest commercial media group. In 2005, Focus Media was the first Chinese advertising media company to be listed in the US and in 2007, Focus Media was included to the NASDAQ 100 Index. After re-listing on the main board of Shenzhen Stock Exchange, Focus Media has a current market capitalization of approximately S$18 billion and it is a constituent of the SZSE 100 Index. Leveraging on Focus Media&rsquo s networks and brand resources, Focus Media Sports aims to build a new digital ecosystem within the sports industry.

 

Specialising in sport investments and operations, including Esports, Focus Media Sports has entered into a Strategic Collaboration Agreement with authority from Shanghai for the development and operation of a sports and digital advertising industrial park, which includes a 10-year exclusive right for Focus Media Sports to manage and operate a RMB 1.5 billion newly-constructed sports complex in Qingpu district of Shanghai, providing traditional and immersive intelligent sporting activities (&ldquo Shanghai Project&rdquo ).

 

The Agreement shall remain effective for 10 years, commencing from 4 May 2022. Offering first-of-its-kind immersive, Esport and phygital intelligent sporting experience in Southeast Asia, the Immersive Esports Hub will be one of the anchor tenants at ELEMENT X, occupying more than 90,000 square feet of retail space that will be conceptualised with a family- oriented entertainment environment, bonding family members and friends together, thereby attracting more footfall to ELEMENT X.

 

Moving ahead, there are opportunities for the joint investment to leverage its experience, technical knowledge and track record from its operations at ELEMENT X to scale and expand this new immersive Esports hub concept across Southeast Asia and Greater China regions, including the Shanghai Project.

 

With the Immersive Esports Hub being an anchor tenant at ELEMENT X, Hatten Land is expected to generate long term rental income and operating income, such as entry ticket sales and other relevant income. Barring unforeseen circumstances, the Immersive Esports Hub is expected to contribute positively to the net assets and financial performance of the Group for the financial year ending 30 June 2023.

 

Dato&rsquo Colin Tan, Executive Chairman and Managing Director of Hatten Land, said: &ldquo As a mall developer and operator, our challenge is to adapt to new trends and continue to be relevant to our targeted consumer base.

 

Uniquely positioned as a family edutainment destination at ELEMENT X with a space of more than 90,000 square feet, the Immersive Esports Hub aims to bond family members and friends together over healthy and engaging sporting activities and experiences.

 

With increased footfall expected from the Immersive Esports Hub at ELEMENT X, there be more opportunities to attract more tenants and sales opportunities to Hatten&rsquo s other nearby projects.

 

Notably, the Immersive Esports Hub also provides long-term recurring income and management income to the Group.&rdquo

 

Mr. Li Hui, Executive Chairman, Founder and CEO of Focus Media Sports, said: &ldquo Over the past two years, we have seen Esports and interactive sporting activities become key drivers in attracting footfall to shopping malls as families and friends bond together from such fun and entertaining activities.

 

Creating a holistic experience with digital technology, we are excited to co-invest with Hatten Land to bring our best-in-class interactive sports infrastructure to ELEMENT X and harness new opportunities in this fast growing market within Southeast Asia.&rdquo
 

Hatten Land and Subsidiary of Focus Media, China&rsquo s Largest Commercial Media Group, Inks Binding 10-Year Joint Investment Leasing More than 90,000 square feet at ELEMENT X to Create an Immersive Esports Hub that Offers the First-of-its-Kind Immersive Sporting Experience in Southeast Asia