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Creative
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Creative files lawsuit against Nvidia in US
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kt3152
Supreme |
27-Feb-2019 13:16
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is it the OEM option that creative mentioned in Jan 2019? | ||||
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velcronike
Member |
27-Feb-2019 13:09
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my guess is they' d prob announce (long awaited) shipment/delivery of the airC/apple compatible stuff soon.
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velcronike
Member |
27-Feb-2019 13:00
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just 5K + downloads on playstore after so many months (incl. int' l shipping...). tread carefully best is dont play LOL |
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Forestwood
Member |
27-Feb-2019 12:09
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Any good news to share? | ||||
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commando
Master |
27-Feb-2019 10:36
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U r right, break 5 | ||||
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nissan
Member |
27-Feb-2019 10:35
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any news update on Creative? why suddenly price move so much? | ||||
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PQTPQK
Supreme |
26-Feb-2019 17:27
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seem like it will break 5 ... | ||||
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commando
Master |
26-Feb-2019 15:48
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Today up | ||||
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qwert098
Member |
22-Feb-2019 03:26
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King👑 | ||||
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Starship
Supreme |
21-Feb-2019 13:34
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He was probably counting Sheep in his Sleep......................    
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bigdragon966
Senior |
21-Feb-2019 12:27
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quote: " Sim said he is targeting 50 million Super X-Fi customers in two years, including free users." he must be dreaming. the free app was launched on sep last year, after 5 months, only 5000+ downloads based on this rate, he will achieve the target in 2500 years. |
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HendriJB
Supreme |
21-Feb-2019 11:49
Yells: "Breathe, Step Back - Think " |
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Latest News*
A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback By Yoolim Lee and Livia Yap 21 February 2019, 12:00 AM SGT Sim Wong Hoo?s Creative has developed 3D headphone sound On Oct. 11, 2011, as tributes to Steve Jobs continued to pour in across the world, one man took out a $16,000 full-page newspaper ad in Singapore to pay his respects to the Apple Inc. co-founder who had passed away. It said: ?Thank you for the great lessons. Thank you for the great products. Thank you for bringing a bit of us to the whole world.?? It was signed: Sim Wong Hoo, Chairman & CEO, Creative Technology Ltd It was intriguing to many who picked up the paper that morning. Sim had been a household name in Singapore for his Sound Blaster cards that brought audio to more than 400 million personal computers. He had also gone to war with Jobs over their portable music players. As hostility escalated in 2006, he sued Apple for patent infringements over the iPod. Negotiations with Jobs were tense, Sim recalls, and his American adversary did most of the talking. In the end, Sim walked away with a $100 million settlement. ?Creative is very fortunate to have been granted this early patent,?? Jobs said in a statement at the time. Since then, the fortunes of the two companies have diverged dramatically. As the iPod became part of a remarkable business turnaround, it killed Sim?s MP3 player, which was created in 1999, two years before Apple?s device. It also marked the beginning of Creative?s downfall. Shares traded on the Singapore exchange fell from a record of S$64 ($47) in March 2000 to hover around S$1 in 2017. The company voluntarily delisted its shares from the Nasdaq stock exchange in 2007. Game Changer....? Now, after many years and more than $100 million of investment, Sim is finally back -- with a new piece of audio technology called the Super X-Fi that he thinks will be a game changer. The technology, which is available in headphones or as a headphone amplifier, makes sound appear like it?s coming from multiple speakers placed at a distance around the listener, rather than from the headphone itself. Creative calls it ?holographic audio.? Interview with Creative Tech CEO Sim Wong Hoo SXFI mobile application scans an ear during head-mapping process.Photographer: Wei Leng Tay/Bloomberg Users take a picture of their face and ear shape on the Super X-Fi app to create a tailored listening experience. Creative researched how thousands of different people perceived sound -- by, among other things, putting microphones in the subjects? ears in a studio -- and fed the results into an artificial intelligence engine that then predicts how others will hear sounds. Interview with Creative Tech CEO Sim Wong Hoo SXFI AMP headphone amplifier.Photographer: Wei Leng Tay/Bloomberg Creative?s SXFI AMP headphone amplifier is sold at $150 and the SXFI AIR Bluetooth headphones retail at $160. ?I have never been so excited in my life,?? Sim, now 63, said in an interview. ?I?m literally breathless, evangelizing what we have.?? Shares of the company rose sevenfold in seven days from Feb. 22 to March 5, boosted by news that Super X-Fi technology won the Best of CES Award 2018 in Las Vegas and positive analyst reports. The stock has since given up some of those gains, but the company?s market value has stabilized at about S$365 million, up from about S$80 million in 2017. Creative's shares jump on Super X-Fi excitement could be the next big thing, said Justin Tang, head of Asian research at United First Partners, which specializes in event-driven research. The company can explore licensing opportunities with phone makers, gaming companies and even carmakers in order to monetize it, he said. Marc Tan, an analyst at KGI Securities in Singapore, said that while 3D audio is a ?huge untapped market,?? Sim has many competitors, including Samsung Electronics Co.?s Harman. ?Creative will need to build up a large user base quickly in order to establish itself as the market leader,?? he said. Sim said he is targeting 50 million Super X-Fi customers in two years, including free users. The company has struck partnerships, including with iVideoSmart, a Singapore-based video publishing platform with 75 million users. Creative is exploring ways to increase usage and make money from its invention. Last month, it said it?s ready to work with original equipment manufacturers to incorporate its headphone technology into their products. My goal is to have every headphone user enjoy Super X-Fi, Sim said. Still, Super X-Fi products are not expected to contribute significantly to overall revenue in the current quarter ending March 31, the company said last week. The net loss for the three months ended December 31 widened to $4.9 million from $4.2 million a year ago. Shares tumbled 11 percent on Friday. Sim was born in Singapore in 1955, the same year Jobs was born in San Francisco. When Sim was about 10, he took his eldest brother?s harmonica and began learning to play it by himself. That led to to his lifelong passion for music. He attended Ngee Ann Polytechnic and earned an electrical and electronics engineering diploma in 1975. He never got a university degree. relates to A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback Sim poses with Zen MP3 players in 2004.Photographer: Munshi Ahmed/Bloomberg News In 1981, Sim founded Creative Technology as a computer shop with his school friend Ng Kai Wa and $6,000. They did whatever it took to keep the business going -- computer classes, hardware repair and software development. Later, Creative began to build PC add-on boards, which included a graphics card that could display Chinese characters in 1982. In 1986, the company developed the world?s first multimedia, multilingual computer, the Cubic CT. Its audio interface led to the development of the Sound Blaster. Creative debuted Sound Blasters at a computer trade show in Las Vegas in November 1989. Sim still recalls vividly the moment Michael Jackson, while on a tour of the exhibition, walked into his booth because it was the only one buzzing with sound. (In those days, PCs were quiet.) Fascinated to hear audio coming out of a PC, the King of Pop stayed for half an hour. It was a good omen, Sim said. relates to A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback Sim, second right, with Michael Jackson in 1989.Source: Creative Technology Ltd. In 1992, Creative became the first Singaporean company to list shares on Nasdaq. It applied for a dual listing in Singapore two years later. The Singapore initial public offering was oversubscribed and the shares surged as much as 16 percent on their debut. By 2000, Sim was Singapore?s youngest billionaire. Creative dominated the PC audio market until the 2000s before it lost ground to OEM PCs that were built with integrated sound cards. Darkest Period... In the following decade, Creative?s business couldn?t keep pace with giants like Apple. Sim mostly dropped out of public view. During the darkest period of Creative, I became enlightened. I decided that nothing is ever going to hurt me,? he said. Ever since, I thrive on adversities. He started running regularly since 2007, a habit that he says has made him fitter, helped him focus and overcome mental blocks. Sim remained a bachelor all his life, and advises aspiring young entrepreneurs to steer clear of commitments like marriage and mortgages if they want to build a serious business. He?s not against marriage, he says, but it?s a distraction and the financial burden would make it harder to take risks. We rarely see entrepreneurs like Sim who have the tenacity and determination to stay with their ideas against all odds,?? said Chua Kee Lock, managing partner at Vertex Ventures, an early investor in Creative Technology. ?Can he pull off a comeback with the Super X-Fi. He has a decent chance. |
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commando
Master |
20-Feb-2019 09:29
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Up again leh | ||||
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positivity88
Veteran |
19-Feb-2019 13:24
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up today because of chinese newspaper say they won 14 awards.. all this awards news are getting old already.. only have power for 4 cents movement .. we need news like sign agreement with apple sign agreement with whichever big company to create new hope | ||||
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commando
Master |
19-Feb-2019 09:31
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Up today leh... | ||||
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Wind22i
Supreme |
18-Feb-2019 20:17
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Yes they have a bullshit product | ||||
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Qanghoo
Supreme |
18-Feb-2019 19:58
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Over the yrs, I' ve heard their line of products n none had interested me. I won' t comment abt xfi yet cos I still have not heard it. But, like I mentioned, it' s only a secondary product, not a must have, for a lot of people. So, I' m not sure how creative they' ve been over the last 15 yrs.
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velcronike
Member |
18-Feb-2019 16:45
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and oceanus
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Starship
Supreme |
18-Feb-2019 16:40
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Probably uncles and aunties all blindly rushed to buy without researching further. They probably don' t even know what Heng SK was talking about, instead simply heard " Creative" and have trust in Heng.
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ahhuat08
Elite |
18-Feb-2019 16:28
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After heng mentioned sim and ct, its share price really recover lay. | ||||
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