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Creative
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Creative files lawsuit against Nvidia in US
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sengsk
Elite |
23-Jan-2019 10:15
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Chart are your friend ! It tell you for believing ! You know it, You react for yourself.   |
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SmallSmall
Supreme |
23-Jan-2019 10:04
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Price action suggests something cropping up? | ||||
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chasingfox
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23-Jan-2019 09:34
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https://www.soundguys.com/creative-super-x-fi-amp-review-21667/ | ||||
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nqing87
Supreme |
22-Jan-2019 19:08
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R&D will always be part of the expenditure of a company that is in the tech sector.. i dont think the r&d will drop significantly if any just cos it has launched a new product.. tech companies like creative will need to incur such expenses always so that they can constantly improve their product and roll out new stuff to keep up with he changing market needs.. if creative has reduced its r&d expenditure just cos of this product, then u have to be worried.. if im an investor in creative, the last thing i want to see is reduced expenditure in r&d..
as a listed company, most of them will portray the best of the company to shareholders, and creative is no exception.. creative will be the first to release positive news if there are any, as can be seen from their enthusiastic announcement when they sold 600 units in 1st 20min.. if they are cautious, means they are really cautious in their forecast.. there wont be a change in this forecast of contribution of sxfi, since creative did not announce anything on strong sales at bookfest or positive response in US.. the most impt factor for creative to have strong turn around is the potential of collaborating with oem.. only by collaborating with oem, then there will be decent sales volume.. just my opinion, and we can see when the results come
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SJhustler
Member |
22-Jan-2019 18:30
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You are quoting from one of their previous announcements. Not sure about you, but if I were the management I&rsquo d most probably lower such expectations than raising the bar too high. This is different from hyping up and marketing the products. Also, if you look at their financial statements you&rsquo d realise a chunk of their expenses are dumped in R& D. Since their products are already up and running in the market, I believe the said expenses should be lowered significantly.
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nqing87
Supreme |
22-Jan-2019 18:15
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I think i read somewhere probably in their last financial report that the contributions from sxfi will be small.. so it is expected to be making losses this quarter also.. just a matter of whether widening losses or reduced losses
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SJhustler
Member |
22-Jan-2019 18:04
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Clearly you haven&rsquo t been following the counter for very long, the sxfi dongle for android users was released much earlier and will be taken into consideration for the coming quarter results. One can probably figure out how high are their margins per unit of dongle given that the small piece of device is probably assembled in China and the cost price is probably peanuts.
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Magical
Member |
22-Jan-2019 16:21
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I think you still didnt get it, its not only a product to be purchased seperately , its going OEM as mentioned before , it will be sooner or later in every single device , which produces audio...and those are a lot!   |
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mattgate
Member |
22-Jan-2019 15:12
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you are absolutely right... that' s the whole reason crappy Beats heahphone only sold for USD3 billion to Apple.... 
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runaway
Senior |
22-Jan-2019 15:03
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This is not to be compared with the success of Sound Blasters in the past. Sound Blaster card was bundled with every PC that rolled out of the production lines. This new product is to be purchased separately. And how how many of us will wear such an expensive earpiece on our heads?  
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runaway
Senior |
22-Jan-2019 14:59
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Likely in the red: 1. No special income from winning lawsuit. 2. Recent launch of new products that have received good reviews, if led to increased sales, will only show in the later quarters.   |
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SmallSmall
Supreme |
22-Jan-2019 11:53
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Based on 2018, 2nd Qtr Results should be released around 8th Feb. For info only.
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commando
Master |
22-Jan-2019 06:46
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Hmm...... Personally I think the qrt result may not be good.... I may be wrong... | ||||
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HendriJB
Supreme |
22-Jan-2019 06:23
Yells: "Breathe, Step Back - Think " |
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Hi Sharejunction Friends
Do anyone know when will the Quaterly Report comes out for Creative Technology? As in investing.note online Mr Contra Analysts said today 4hours ago Interesting case study. He think there are only 2 kinds of news that might this stock goes beyond the $6 and $7 resistance levels: 1) major tie-ups with established OEM partners 2) profit guidance for the upcoming 2Q/half yearly results What do you all think? |
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HendriJB
Supreme |
21-Jan-2019 18:10
Yells: "Breathe, Step Back - Think " |
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PC World 18 January 2019
Creative Super X-Fi review: A 'holographic audio' eargasm Has Creative created the holy grail of headphone audio on phones, laptops, and PCs? By Gordon Mah Ung and Adam Patrick Murray PCWorld | JAN 18, 2019 3:00 AM PT Gordon Mah Ung AT A GLANCE Super X-Fi $149.00 See Iton Creative Few things in technology are guaranteed to bring you actual joy, but Creative?s Super X-Fi just might qualify for that list. In short, the Super X-Fi distills decades of audio work into a tiny, portable dongle no bigger than a USB thumb drive that transforms smartphone, laptop, or PC audio with ?holographic audio,? according the company. While that sounds like a lot of superfluous ad copy, we have to admit that after weeks of using the Super X-Fi, the company is on to something. We?d almost believe Creative?s claim that it has found the ?holy grail? of audio, but we?re disinclined to recall the Quest Knights just yet. sfi pixel2dongle 1 Gordon Mah Ung The Super X-Fi (right) is the size of a finger but offers far more advanced audio than the Google Pixel 2XL audio dongle (v1) on the left. Table of Contents Getting started with the Super X-Fi The Super X-Fi features a USB-C port on one end, a standard 3.5mm analog jack on the other, and features volume, shuffle, and a single control button on its surface. A tiny LED changes state from green to orange to let you know if it?s at work or not. To get started with the Super X-Fi, you first download an Android app though the GooglePlay store. You then take pictures of your head which is analyzed by Creative to pick the perfect audio profile for your particular head shape. This is necessary because so much of how we hear sound is determined by the timing differences of audio arriving in our ears, and the shape of our head and earlobes plays a large part of it. sfi ear IDG The Super X-Fi app scans your head to determine what is optimimal for you. Besides profiling for your head, you also pick from a set of listed approved headphones in the app, or set it to ?generic? for either headphone or in-ear. The headphone profiles are fine tuned by Creative to make the most of each pair?s sonic characteristics and fit style. Creative actually has an even more optimized approach for mapping that uses in-ear microphones to precisely model audio for your head while frequency sweeps are run on a surround system. Obviously, this isn?t something that?s currently feasible for your average consumer. But we can say that in demonstrations of the Super X-Fi mapped using the in-ear microphones, we had a tough time distinguishing the Super X-Fi from a decently high-end Dolby Atmos system. Mechanical keyboards: Everything you need to know For now, the head scans using a phone camera are the next best thing. Having that extra information is how Creative distinguishes the Super X-Fi from all other spatialized audio solutions. Creative expects its algorithms to get even better still as it adds more scans to its growing database. sfi couragejack Gordon Mah Ung On one end is a USB-C port, and on the other is a 3.5mm jack, which many companies have banned from phones. Inside the Super X-Fi Crack open the Super X-Fi and you?ll find an AK4377. That?s a 32-bit, 768KHz digital analog converter from acclaimed audio company Asahi Kasei Microdevices. The other chip is Creative?s Super X-Fi chip. The company is pretty secretive about what the Super X-Fi does exactly but we?d guess it relies on such technologies as Creative?s Crystalizer, CMSS, and dozens of other audio patents the company has in its war chest. Yes, true audiophiles who pursue the highest-resolution FLAC or DSD files will scoff at Creative?s bag of audio techniques as gimmicks or magic tricks, but in our listening experience, the Super X-Fi was nothing short of phenomenal. Super X-Fi and music With stereo content over a good set of headphones or in-ear earphones, most music is rendered as if a singer or band is inside your skull. In fact, we?re so accustomed to this John Malkovich feeling that switching on the Super X-Fi may throw you off for a second or three. If you keep listening though, you?ll eventually realize you?re just not used to the sound of a band in front of your head, where they would be if they were performing for you. If we were writing Creative marketing lines, it would be easy to say that the Super X-Fi is like having a personal audition by musicians. Using whatever wizardry Creative has summoned from its library, there were times when the difference was stunning. It had us combing through our collection for more music to re-experience. Want to feel like you have an advantage in a multiplayer shooter? Want to be further immersed further in an open world? Plug that Super X-Fi into your PC and enjoy a 5.1 setup at the comfort of your desk with no pesky speakers or wires to worry about. Online games like Destiny 2, Battlefield V, and Call of Duty: Black Ops 4 worked like a dream and provided a level of feedback that made us feel as if we were cheating. When you can accurately place a sound without any visual feedback and respond to it, it becomes a game changer. Did it make us a better player? No, it?s not magic. But it did give us a deeper sense of our surroundings than we?d experienced before. The Super X-Fi will also pass microphone data as well, for when you are teaming up with your buddies. The spatialized sound even increased the immersiveness of single-player games like The Evil Within 2, DOOM, and Red Dead Redemption 2 (gasp?a console game). Yes, the Super X-Fi also works with the PlayStation 4 and Nintendo Switch, but not on the Xbox One due to current restrictions from Microsoft. We?ve been using the Super X-Fi primarily to play games for two months and it?s become a must-have. In situations where a dedicated 5.1 sound system isn?t an option, the Super X-Fi is the next-best thing whether you?re playing on a TV or PC. And for those who are worried about Creative drivers, have no fear, this is plug-and-play?meaning you can?t blame the company anymore if your build locks up mid-match! Super X-Fi isn?t perfect Be forewarned, the Super X-Fi is not perfect by any stretch. As we said, there will be times when you?ll be floored by just how good the Super X-Fi sounds. But there will also be times when it?s just meh, or even just wrong. Maybe a pinch too much reverb, maybe the vocals are processed out as a little too thin. Android users will also be annoyed by the device asking for permission to access the Super X-Fi (Creative says it?s a security limitation imposed by the OS). There also isn?t much customization in how much depth you can add to the spatialization. In future iterations we?d love to see the ability to push the ?speakers? out further, or adjust how much reverb is in the space with you. Fine-tuning like this can further trick the brain to accept you are indeed listening to speakers in the space with you. Fortunately, in situations where the Super X-Fi?s processing isn?t working for you, you can click a button on the device to switch it off. You?ll still get the benefits of a 120dB SNR, 32-bit AKM DAC, which is likely a big improvement over anything built into your phone or laptop, or the generic dongle that came with your phone. Conclusion: Just buy it? As good as the Super X-Fi is, convincing consumers this is something they need is still an uphill battle. Again, we believe that most of the time, you?ll find the rendering of the content that you listen to vastly improved. That runs the gamut from your FLAC files to MP3s and, yes, YouTube videos of WWII-vintage warbirds taking off. But do you care enough about the audio from your laptop, phone, or desktop to invest $150, along with purchasing a decent pair of headphones, and then deal with wires too? The truth is, we know few will do that, instead favoring Bluetooth. And that?s a real shame because we can honestly, and unabashedly, say your ears are missing out without the Super X-Fi. |
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bigdragon966
Senior |
21-Jan-2019 13:51
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samsung and huawei, the top2 phone makers have adopted dolby' s atom virtual surround sound, the feature is on new high end phone released recently.  I asked some of my friends who bought these phones, they didn' t know there is such feature, some knows but don' t see a need to use it. creative is not on good term with samsung, huawei and apple, the top 3 smartphone makers, so it has to look for smaller OEM companies.  
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daryl25
Member |
21-Jan-2019 10:29
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If they did integrate it into smart phone, the market is indeed 100x bigger. Anticipating.
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SmallSmall
Supreme |
21-Jan-2019 10:10
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Sometimes you do not need a very good product to sell. You just need something to differentiate your products from others. A folding phone is a good example. Why Samsung create it is obvious. New innovations to HP has reached a limit. AI chip is one frontier most smart phone manufacturer will try to incorporrate into their phones. My hope of course is to see Super X-Fi on smart phones even though the sound may not be what Creative has sold it to be .  |
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nqing87
Supreme |
21-Jan-2019 09:05
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hahah yea, good summary
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NextEvolution
Elite |
21-Jan-2019 08:58
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nqing87, summary of your long-winded text: Empty vessels make the most noise .... LOL
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